Landing pages can be able to hold us as if we were on fly no-fly paper, or frighten us into jumping over the trampling. What impact will your landing page have on people who come to your site. When I speak to those who are only getting involved in SEO (search engine optimization) They are focusing on the traffic rankings we have. It is important to keep in mind the fact that “rankings” in “traffic” are not the final goal but rather a way to get to the final goal. The end of that is having visitors on your site who make use of the solutions you provide. There is a possibility of having a lot of traffic on our site however if no one will stay for long enough to check what solutions we can provide to solve their problems , then that traffic is not a sign of any thing.

Many thoughts should be put into landing pages Both from an SEO perspective as well as from a consumer perspective.

Search Engine view:

The subject is discussed by Search Engines 101 Paid Vs Natural Search so I am not going in detail here.

Customer Focused Landing Pages:

Your should provide one answer, that is to answer the questions the user was thinking of when they typed in their search terms. The user typed in his search terms because they has a problem, requires an answer or is in a state in “pain”. It takes about an hour to prove to him that you are aware of the issues he’s facing and what he is in need of. The last thing that a person searching would like to see is you are able to jump higher or run faster, and perform better than your competition. He just doesn’t care (yet). In addition, the majority of websites he’s already visited likely claimed that they were doing this. The trick is to convince the user that you can provide the answer to his requirements. What can we do to accomplish this?

1. Consider as many thoughts as you can, which might be in the mind of someone who is navigating to that landing page.

2. Select one of the questions to serve as the title of the landing page. Utilize the other questions as sub-points or topics within the design on the landing page.

3. The information under each heading should provide a detailed description of the issue. It is crucial to ensure that when you talk about the problem , you approach it from the perspective of your client.

4. After you have described three or two scenarios your client could fall into, end with a paragraph which outlines your experience and qualifications for handling the scenarios above. It is here that you write in the number of decades of knowledge, the collective expertise of your team, or your knowledge of the market.

5. The last step is to include a call to action. It is the idea that if your client fits into one of the situations described it is natural for them to make the call to action in order to seek help for the issue.

For instance, if someone is searching for long-term-care insurance, they may have only a vague idea of what you’re searching for. If they arrive at an online landing page, they will see an inquiry such as “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” In the explanation of the issue they learn that one year of treatment can cost anywhere from $90,000 to $130,000. As the result of these high costs , it can make you bankrupt or force dependence on your children or your family to look after your needs. (Not an appealing image.) After you’ve added your credentials however they may be then you write the call-to-action. This could include something such as “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.


By Rooney

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